ABOUT US

You know that moment when you fix your hair in the morning, only to feel it slip, dig into your scalp, or even break before the day is over?
We decided to end that feeling forever.

It all started in a tiny apartment, with broken claw clips scattered across the floor and endless notes about what a real solution should look like.
Our founder, Lena Marlowe, had one big frustration: every clip she tried either hurt, snapped, or simply didn’t hold. None of them felt made for her.

One evening, while complaining to her best friends Isla and Chloé, they challenged her:

“Why not design the only claw clip that actually works?”

That question lit a fire. Lena spent months testing materials, bending plastics, and studying how clips interact with hair. She worked with engineers to create a flexible clip that holds all day without pressure points.

It was far from easy. Early samples cracked. Some felt comfortable but didn’t hold. She almost gave up more than once. And still, she kept going.

Then came the turning point. Lena wore her prototype to a dinner party. Strangers kept stopping her to ask where she got it. She posted one photo online. Within 48 hours, every single clip she had made was sold out.

From that moment, Loopa was no longer just another accessory brand. It became a movement. From students like Nora Valente who wear it to class, to professionals like Camille Rhodes relying on it through long workdays, ClipSafe became the clip that finally adapts to you.

Six sell-outs later, we’re still the same small team, designing for freedom, comfort, and confidence.
If you’ve ever felt like no claw clip was truly made for you, we made ClipSafe for you.